|About the Book|
This book covers the basics of starting, or growing, a fundraising program for your organization.* Have you ever wished that you could avoid (or at least minimize) challenges that youre facing in developing a solid fundraising base or yourMoreThis book covers the basics of starting, or growing, a fundraising program for your organization.* Have you ever wished that you could avoid (or at least minimize) challenges that youre facing in developing a solid fundraising base or your organization?* Do you feel like youve been hitting your head against a brick wall when it comes to getting the first gift - or to engaging your board in the fundraising process?* Have you ever been concerned that people in your community just dont get what you do?There is a better way.This book is a primer to help you overcome these - and many other - challenges. It offers practical advice, step-by-step processes, and insight in to the minds of your supporters and board members.You can make a difference in your community and the lives of those you serve.The first chapter provides an overview of the state of giving in the United States as well as an overview of a fundraising program. The next chapter contains information to help you review your vision and the mission. The vision is really the core of your fundraising program (if we dont know where were going, its hard to convince other people to come alongside us and join us in the cause). Therefore having your vision clear will make raising major gifts much easier.The case statement is the document that youll be taking out with you when you meet with major gift prospects to talk with them about the organization and the role you are hoping they will play in it. A better name for it could be Your Story. The case statement encapsulates the vision and mission, along with information about the programs, organization and leadership of the organization. It also includes information about how the money will be spent and how the community will be positively impacted. This chapter provides guidance for developing this important document.During the audience section, we talk about narrowing your focus down to specific groups of people - as well as specific individuals. Be prepared to think about specific people and how you might approach them. Awareness covers many different strategies you might use to raise awareness of your organization. It also helps you focus in on those specific people you are trying to reach.The next chapter includes information about inviting people to join in your efforts, primarily by asking for a gift. This focuses in on sitting down in-person with someone to ask for a gift. We also cover some cultivation strategies. Rarely will you ask for a large gift on a first visit. Youll need to spend some time getting to know your potential donor and make sure that your organization is a good fit for them and their philanthropic goals.The seventh chapter covers the fundraising plan and how to pull it all together. That includes everything from the first six weeks and creating a plan with everything broken down in to a specific time frame with assignments related to who has responsibilities for each step.And then, finally, the last chapter: working with volunteers and staff. This includes recruiting people to work with you on the fundraising plan as well as engaging your organizations board of directors to work with you (on both developing and implementing the plan.There is one recurring theme that I hope you will notice as we go through these materials: everything needs to be donor-centered rather than organization-centered. Fundraising is primarily about helping our donors accomplish their life goals.